Case Study • Branding • Fintech
Fintech Rebrand & UI Tokens
Logo refresh, compliant typography & tokens
AccessibilityTokensConsistency ↑, support tickets ↓
ClientPayThrive
LocationSingapore
Timeline5 weeks
Updated26 September 2025
Overview
Trust-first visuals with WCAG-compliant typography, accessible palettes, and a tokenized design system.
Highlights
- Logo system
- WCAG AA+
- Design tokens
“
AA+ contrast and better clarity uplifted trust metrics.
— Head of Design, PayThrive
— Head of Design, PayThrive
Goals
- Improve trust and accessibility.
- Unify brand across marketing & product.
- Reduce rework via tokens.
Solution
- Refreshed logo + typography (WCAG).
- Tokens + components glossary.
- Lint rules and checklists.
Results
- Higher UI consistency; fewer tickets.
- Faster theming via tokens.
FAQs
Can we theme fast?
Yes — token-driven theming supports brands/regions.
How about docs?
We ship a brand book and dev docs.
Gallery
Have a similar challenge?
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