Case Study • Web • B2B SaaS
Pro Website with Blog & Analytics
Headless CMS, blog taxonomy & GA4
CMSGA4Lead Gen↑ 128% organic traffic in 90 days
ClientAccrualCloud
LocationAustin, USA
Timeline6 weeks
Updated26 September 2025
Overview
Modern stack with structured content, category hubs and gated lead magnets to scale content marketing.
Highlights
- Headless CMS
- Lead-gen forms + CRM
- Performance audits
“
Content velocity tripled without sacrificing performance.
— Marketing Head, AccrualCloud
— Marketing Head, AccrualCloud
Goals
- Create a scalable content foundation for SEO.
- Improve lead-gen with gated assets and CRM hooks.
- Hit a performance budget across templates.
Solution
- Headless CMS with taxonomy & blocks.
- Lead magnet flows + CRM integration.
- Budgets and CI checks for performance.
Results
- +128% organic traffic in 90 days.
- Better conversion via CTAs and internal linking.
FAQs
Which CMS?
Headless (Markdown + API) with Next.js front-end.
How is performance enforced?
Budgets in CI and audits before deploy.
Gallery
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