Case Study • Marketing • SaaS
Content Marketing & Blog Revamp
Pillar pages, interlinking & CTAs
ContentSEOLeads ↑ 2.4x in 90 days
ClientPipeLabs
LocationRemote
Timeline8–10 weeks
Updated26 September 2025
Overview
Content engine with topic clusters, strong CTAs and product-led demos inside posts.
Highlights
- Pillar + cluster
- Lead magnets
- Author schema
“
Our blog finally drives pipeline — not just traffic.
— VP Marketing, PipeLabs
— VP Marketing, PipeLabs
Goals
- Scale organic acquisition via content.
- Improve interlinking and CTAs.
- Establish author/entity signals.
Solution
- Pillar pages + cluster posts.
- Inline CTAs + lead magnets.
- Author schema and FAQs.
Results
- 2.4x growth in qualified leads.
- Higher engagement and time-on-page.
FAQs
How many posts/month?
We planned 8–12 with quality gates.
CMS migration pain?
We used redirects and preserved slugs.
Gallery
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