Case Study • Marketing • D2C
PPC Starter for D2C Brand
Google + Meta setup with CRO loops
Google AdsMetaCROROAS ↑ 2.1xCPA ↓ 28%
ClientGlow D2C
LocationDelhi, India
Timeline8 weeks
Updated26 September 2025
Overview
Clean structure, SKAG for search, creative testing on Meta, and two landing experiments.
Highlights
- Full funnel
- GA4 events
- Weekly optimizations
“
Performance stabilized and scaled without chaos.
— Growth Manager, Glow D2C
— Growth Manager, Glow D2C
Goals
- Rebuild ad accounts for clarity and scale.
- Increase ROAS while lowering CPA.
- Add CRO feedback loop to landing pages.
Solution
- SKAG + clean naming; layered audiences.
- Creative testing cadence and UTM hygiene.
- CRO experiments with heatmaps and A/B tests.
Results
- ROAS 2.1x, CPA -28%.
- Attribution clarity improved.
FAQs
What budgets are ideal?
We start lean, then scale with guardrails.
Do you manage creatives?
Yes — we run a test cadence and report learnings.
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